If you are trying to break into the digital marketing space and want to get a job, I highly recommend getting certified. 4, If you are trying to get a job within the digital marketing space For now, I still think you can still have an edge over everyone else. As more and more people pass the exams, the benefits of being certified will be marginal. I’ve seen some of people saying the are so-called “Experts in Facebook Ads” and end up being a scam.Īgain. With some many online options, users today don’t really know where to go and what courses to take. 3, Teach or train people Facebook online coursesĪ quick Google search for “facebook training courses” results in 347,000,000 links: If you work within the marketing department for a large enterprise or company, you should definitely consider taking the exams.ĮXCLUSIVE BONUS: Start Preparing For Your Next Facebook Blueprint Exam The Right Way! Get your FREE Study Guide With +20 Chapters, Summaries, Bullet Points And Tips To Help You Pass Your Next Exam by Clicking Here. The tools you use within Facebook for a retailers are very different than someone trying to do social commerce (FB Messenger bots/chats).īeing certified, will allow you to build a team who is better prepared to launch, optimize and scale marketing strategies that are more specialized and can leverage more advance tools within Facebook. I still see many digital agencies following this strategy.ĭigital agencies will have to specialize in niche markets and industries. I truly believe that digital agencies will be force to evolve in the next coming years -at least in Latam market.- You can’t just publish 2-3 posts a day and expect to get results in Facebook anymore. 2, Team members within large agencies or companiesĪs Facebook evolves, there is more demand for the Facebook ads market, and there are more options within Facebook, it has become more and more difficult to implement the right strategy for the right industry. By having the certification, I believe you can differentiate yourself, charge what’s right and offer better services. So the service is bad, it gives bad credbility to the industry and makes it sooo much harder for customers to pay higher prices. I have no prior experience in the digital marketing industry in other countries, but here in Latam, more and more people offer digital marketing services without any prior experience. You will have to stay updated and truly understand new trends.Īs more and more people pass the exams, I believe the benefits of being certified will dimish with time but, today, I think it can give you an edge. It will also force to you truly know and have a much in-depth understanding of how Facebook works. Having the certification today can give you credibility among new and existing customers. If you are a freelancer in the social media space, I highly recommend you taking the exam. 1, Freelance – Community and Social Media Managers I believe there are three industries that can really benefit. It will make your life much easier and more intuitive for the exam. Just make sure you get some experience behind you. In order to pass the exams, you will need to know both execution and strategic techniques. You will need to know both execution and strategic techniques. Because of the variety of busineses, it forced us to learn strategies and help them execute those strategies for launching new products, increasing conversions and improving retention. We were lucky enough that we’d had been working and training with real estate developers, hair salons, e-commerce sites, hardware retail stores, photographers, mobile app developers and others. If you also haven’t launched ads with various industries, I would suggest you get some experience as well and talk with friends working or managing social media strategies in other industries. If you have never launched an ad, you probably won’t know the answer to a number of questions. It’s fundamental that you learn how launch ads, create audiences, use the Facebook pixel, Power Editor and more. If you are more strategic and want to get certified, spend some time with the tools within Facebook and play around with them. I defer you from taking the exam if you have not implemented ads for a couple of months for yourself or a client. “If you’re new to the role, you will most likely need to gain additional hands-on expertise in order to pass the exams.” It’s on the Facebook FAQ page and I believe its true. Who should take the exams?Īfter taking and passing two exams, I can definitely tell you that the content is highly specialized for people who work in digital agencies or have been working as freelancers for a couple of months -if not 1-2 years. EXCLUSIVE BONUS: Start Preparing For Your Next Facebook Blueprint Exam The Right Way! Get your FREE Study Guide With +20 Chapters, Summaries, Bullet Points And Tips To Help You Pass Your Next Exam by Clicking Here.
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